The lack of response in the business and human resources sectors to emails, phone calls, and letters in recent years is due to a combination of factors that reflect changes in both workplace culture and business dynamics (we will not delve into each of them). For us, the most important aspect we have identified is:
The shift in communication culture
Today, there is a greater emphasis on speed, although we have doubts about the efficiency of these responses. Speed tends to create a culture of depersonalization. Many people prefer quick contacts, such as instant messages or internal chats, and leave aside more formal emails, phone calls, etc. This culture of depersonalization becomes an opportunity to highlight the importance of business etiquette, because even though dynamics have changed, respect and courtesy in communication should be maintained, especially in sectors like human resources, sales, or customer service, where interactions with people are key.
Why do we at EAS consider responses important?
Professional differentiation in a saturated environment
Responding promptly and courteously, even just to acknowledge receipt of a message, is a gesture that conveys respect and professionalism and can help create a positive and lasting impression in an era where immediacy seems to dominate.
Fostering long-term relationships
Business etiquette is not only about what is said, but also how it is said. Responding with tact, empathy, and consideration shows that you value the person with whom you are communicating. In the long term, this fosters stronger and more reliable relationships, which is crucial for collaborations, business partnerships, and networking. Companies that practice good etiquette tend to cultivate longer-lasting relationships with employees, clients, and partners, which can generate future benefits, both in terms of reputation and business results.
Reclaiming the value of formality in an informal environment
Although the current trend is towards more informal and faster communications, business etiquette emphasises the importance of maintaining an appropriate level of formality in interactions, depending on the context. For example, replying to emails with a proper greeting, thanking someone for a meeting or an interview, or writing with a tone of respect and consideration are practices that may seem outdated, but in reality, they demonstrate professionalism.
Recovering attention and courtesy in the digital age
In the digital communication age, where messages are becoming increasingly impersonal and fast, business etiquette can help restore courtesy and consideration in interactions. This can be especially relevant in sectors such as human resources or sales, where establishing a genuine human connection is still a determining factor.
We believe that companies should focus on these three points:
Contrast speed with value: speed in communication is important, but it should not replace quality and respect.
Highlight the value of "taking time to respond": show that replying to emails or calls courteously, even briefly, can be a key differentiator.
Consider etiquette as a competitive advantage: emphasise that companies and professionals who practice good etiquette are better positioned to stand out in saturated markets and gain the trust of their interlocutors.
EDDA
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